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Healux Media Team: Marketing Communication Strategies for a Beauty Technology Company
Healux is a company that provides total anti-aging solutions through the development and manufacturing of laser devices for skin treatment and i-THREAD lifting thread products, gaining attention in the domestic and international aesthetic medical markets. This report analyzes Healux's media communication strategies and marketing activities to examine how the company builds its brand as a beauty technology enterprise and the role of its media team. Healux's media activities demonstrate strategic approaches not only for promoting innovative products but also for professional education and global market expansion.
Healux Company Overview and Media Communication Background
Healux is a company providing various products and services in the medical aesthetics field, starting with the development and manufacturing of laser devices for skin treatment and growing into a specialized company offering comprehensive anti-aging solutions. Founded in 2018 and headquartered in Seoul, Healux has expanded its global influence by distributing products to approximately 60 countries worldwide.
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Healux Company Overview and Media Communication Background
Healux is a company providing various products and services in the medical aesthetics field, starting with the development and manufacturing of laser devices for skin treatment and growing into a specialized company offering comprehensive anti-aging solutions. Founded in 2018 and headquartered in Seoul, Healux has expanded its global influence by distributing products to approximately 60 countries worldwide.
Healux's business structure consists of four major divisions: first, the manufacturing of laser and beauty devices such as Healfusion; second, thread lifting solutions like i-THREAD; third, dermatological cosmetics including MESOGLORY, MAYGLORY, and ITHREAD LAB; and finally, aesthetic marketing services. The media communication for these diverse business areas requires professional and differentiated strategies tailored to the characteristics of each product and service.
Healux's market approach primarily occurs through professional channels including dermatologists, plastic surgeons, and general physicians, which is reflected in the communication strategy of the media team. Balancing educational content for professionals with product promotion activities for general consumers can be considered the main task of the Healux media team.
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