Healux Media
Healux Media ( Healux TV, iTHREAD TV)
Healux TV: Content Strategy and Production Capabilities
Healux TV has been conceptualized as more than just a marketing channel—it functions as a mini broadcasting station with capabilities for worldwide content distribution. This global reach is central to the company's vision for the platform, allowing them to connect with medical professionals across diverse markets and geographies. The studio's advanced technical specifications enable the production of professional-quality content that meets international broadcasting standards.
According to CEO Hans Kim, Healux has been building strong relationships with medical professionals through extensive educational initiatives. He noted that throughout 2024, the company operated the thread lifting Academy free of charge at least three times monthly, resulting in approximately 500 doctors completing the program with a remarkable 97% satisfaction rate. This educational foundation has created a ready audience for Healux TV's specialized content, establishing the platform as a natural extension of their commitment to professional education.
The content strategy for Healux TV appears comprehensive and multifaceted, encompassing product demonstrations, educational materials, and clinical discussions targeted at aesthetic practitioners. The platform showcases Healux's diverse offerings, particularly emphasizing their i-THREAD lifting solutions and associated techniques. By leveraging their new studio facilities, Healux can produce high-quality visual content that effectively communicates the subtleties and technical aspects of aesthetic procedures, enhancing understanding among medical professionals.
iTHREAD TV
i-THREAD Media Content and Professional Education
The i-THREAD brand forms a central pillar of Healux's media content strategy, with significant portions of their production focused on educating practitioners about thread lifting techniques and product applications24. This emphasis reflects the growing popularity of thread lifting procedures and the continuous innovation within this category of aesthetic treatments.
Dr. Kim Soo-hyun, described as a "thread lifting master," has been selected as a clinical advisor for the i-THREAD brand, indicating the company's commitment to working with recognized experts in their media content development2. In a YouTube video uploaded on September 20, 2024, Dr. Kim introduced viewers to the i-THREAD brand, describing it as a premium threading solution that has achieved significant popularity overseas before entering the Korean market2. This type of expert-led content appears to be a key component of Healux's media strategy.
The educational aspect of Healux's media initiatives extends beyond product introduction to include detailed anatomical instruction relevant to thread lifting procedures. During the Vision Studio opening ceremony, a talk concert titled "The Art and Science of Thread Lifting" emphasized the critical importance of anatomical knowledge for effective thread lifting outcomes4. The discussion highlighted concepts such as "fixing points" and "hanging points" in relation to thread placement, demonstrating the educational depth of content being produced through Healux's media platforms4.
Global Expansion Strategy Through Media Platforms
Healux's media initiatives form a crucial component of their global expansion strategy, particularly as they seek to strengthen their presence in international markets. The company currently exports to approximately 60 countries worldwide, with particular focus on South American markets like Brazil and Middle Eastern regions and Asian markets. They are already got USA FDA approval to enter the U.S. market on 2024 March, indicating ambitious plans for geographic expansion.
To support these international aspirations, Healux has planned participation in various global aesthetic medicine events throughout 2025, including Imcas Paris, AMWC Monaco, Dubai Derma, Asian International Forum for Beauty and Medicine (AFS), and Intercharm Korea5. These events provide opportunities to showcase both their products and their media capabilities, enhancing brand recognition among international practitioners.
The Vision Studio's worldwide broadcasting capabilities directly support this global strategy by enabling Healux to reach international audiences without geographic limitations1. This capability is particularly valuable for conducting remote training sessions, product launches, and educational seminars for practitioners across diverse markets. The multilingual potential of these broadcasts further enhances their accessibility to non-Korean speaking professional
